Our Mission

Our mission is to share our passion for cycling and the High Sierras with a concierge approach to helping our customers maximize their cycling experience. We want to inspire our customers to pursue more adventures in life and to always “pedal forward.” We strive to build a strong relationship with every customer and seek to understand them to provide the best service and products to enrich their lives. We don’t want only to be just the best local bike shop; we want to be the best bike shop in California! Follow our blog as we share our love for mountain living and all the adventures life has to offer.

3 thoughts on “Our Mission”

  1. What a GREAT surprise!
    I was coming home after a road ride this morning and the bike wheel sign along the edge of the 41 caught my eye as I passed by. I hadn’t seen it before… Curious, I made a u-turn and… BAMMM!!!, I found a jewel of a bike shop. I came in and was greeted warmly by Mike and Jorge. They offered me a cup of coffee and we chatted about their personal histories, their aspirations for their bike shop and some local rides and trials. These are two good, decent and classy guys. They have a beautiful shop that is the real deal. I’m gonna make this my go-to stop for all things mountain-biking and more.
    I strongly recommend that you visit them just to say “hi”… you won’t be disappointed.
    Support you local businesses and please support our new neighbors at Pedal Forward!!!

    1. Arnoldo, Thanks for the excellent review and for stopping by our shop! We’re thrilled to have you as our customer and look forward to providing the service you deserve!

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